Photobox TVC — Calendar and Photomug

Christmas TV Commercial, 2016

The largest and most successful Photobox campaign to date, this commercial aired on TV in 8 countries across Europe, Australia and New Zealand during Christmas 2016. It was deployed across all digital marketing touchpoints, London buses, Underground and Paris Metro.

“Those real moments of real emotion are what we wanted to capture and by using Amanda Bluglass, a documentary director used to working with real and sometimes nervous people, we got a fantastic result. Much more than we had hoped for.”

— Colin Melville, Creative Director, Photobox

“In terms of the UK, we now have achieved our highest levels of spontaneous brand awareness.” 

— Photobox 


Amanda Bluglass



Production Company

Original Concept Productions


David McDowall