Amanda Bluglass is a British freelance Director/Producer specialising in highly authentic and strongly visual brand films. Her experience covers short docs, TV commercials, social media, stop motion, corporate promos & marketing, music videos and experimental installations. Her work has featured on the BBC, the Oprah Winfrey Network, Channel 4, Huffington Post and The Atlantic. Clients have included NASA, London Olympics, Samsung, Etsy, National Trust and Photobox.
In autumn of 2016 online photo product brand Photobox asked Original Concept Productions for a new style of Christmas advertising; more real people, fewer clichés.
As a documentary film-maker experienced in working with non-actors, I was hired to direct the Photobox Christmas TV commercial campaign, resulting in their highest brand awareness to date.
This is the behind-the-scenes story of the campaign.
